Louisville Slugger Museum & Factory

AN AMERICAN ICON, REBORN BETTER THAN EVER

Louisville Slugger Museum & Factory, a landmark that attracts 300,000 guests a year, turned to JRA for its first major factory tour renovation since it opened in 1996. The new tour begins with a floor-to-ceiling movie that transports guests to the forests and mills. Visitors then enjoy “major league” upgrades to the tour’s monitors, sound system, graphics and exhibits. Following the Factory Tour’s success, the Museum decided to swing for the fences with its first renovation in 15 years. Offering a brand new Bat Vault gallery, refreshed permanent and temporary exhibit areas and expanded bat-making demonstrations, the reimagined Louisville Slugger Museum is already a home run with baseball fans.